What is SEO?

Search engine optimization (SEO) is the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.

SEO is about making your site more visible

SEO can play a major role in how people discover your brand or business. If done correctly, SEO will increase your site’s visibility in search engine results pages (SERPs). When you show up higher on SERPs, you gain a greater chance of getting the click that could lead to new business.

If you have been wondering what SEO is or what it could do for your brand, now is the perfect time to learn more about it. Your future customers are online—and if they can’t find your site, they will probably go somewhere else.

SEO is about making your site more visible to the right people at the right time. Your site needs to be visible for people looking for your specific target market or product, and it needs to be visible in a way that is relevant and engaging. If you want people to notice you, they need to search for you. The trick is making sure they do when they search for you.

Why SEO?

Searching online can feel like a laborious process—a seemingly never-ending process that requires searching multiple websites and pages before finding what we are looking for. Search engines can make this process much easier by bringing relevant results to the top of their SERPs.

But they only have so much power, and if you are not doing everything in your power to help them find you, you could easily be left out in the cold with no way to compete. That is why it is essential that your site has the best possible SEO. Just like you may opt for a dress shirt or suit because it fits well, makes you look good and is comfortable to wear, so too will your website be optimized for its purpose and audience.

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